The Growth Problem
TruNorth needed the GTM system to become inspectable and repeatable across multiple client motions.
The work centered on CRM visibility, pipeline rhythm, AI-assisted execution, and operating proof across B2B technology, cybersecurity, e-commerce, and physical-operations clients.
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The Strategic Fix
Execution
- Built GTM, sales and marketing stack foundations.
- Added AI automation and review loops.
- Connected pipeline strategy to operating proof.
The Outcome
TruNorth grew from $1.2M ARR to $2.5M ARR while the GTM system became more reviewable.
$1.2M to $2.5M
ARR growth
6 to 8
Client operating range
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