About
Greg Bond
I diagnose the structural and operational problems that keep growth from compounding, then I build the systems that fix them.
My work sits at the intersection of growth strategy, revenue operations, and execution. I have led growth inside agencies, built operating systems for client engagements, and worked hands-on in HubSpot, analytics, automation, AI, and go-to-market infrastructure.
At TruNorth Advisors, I lead growth work across B2B clients including REQUORDIT and Hidden Door Store / Creative Home Engineering. Earlier, as Principal and COO at eStound, I ran operations, contracts, delivery, and client strategy across more than 20 accounts and a 14-person team.
My approach is diagnostic first. I look for the real bottleneck, build the systems around it, and measure the outcome so growth becomes more predictable and less dependent on heroic effort.
Core Competencies
Diagnostic Problem-Solving
Identifying the real constraint behind the stated problem through systematic analysis of data, processes, and organizational dynamics.
Revenue Operations Architecture
Designing unified CRM, attribution, and pipeline systems that connect marketing spend to closed revenue.
Go-to-Market Strategy
Building scalable GTM playbooks with clear ICP targeting, channel strategy, and conversion frameworks.
Sales & Marketing Alignment
Creating structural alignment between sales and marketing through shared metrics, lifecycle definitions, and feedback loops.
Executive Dashboard Design
Building real-time visibility systems that give C-suite stakeholders confidence in growth metrics and forecasting.
Experience
Sep 2023 - Present
VP of Growth
TruNorth Advisors
Lead growth strategy and execution across B2B client engagements, including rebuilding REQUORDIT's HubSpot and pipeline infrastructure and helping Hidden Door Store / Creative Home Engineering achieve 50 percent revenue and profit growth over two years.
Jan 2018 - Sep 2023
Principal & COO
eStound
Ran P&L, contracts, delivery, and operations across more than 20 accounts and a 14 person team, while leading client strategy that included a 23 percent CAC reduction for Phosphorus.io and repeatable growth systems across the agency.
Jan 2014 - Dec 2018
Fractional CMO & Marketing Leadership Coach
InBond Marketing
Helped client companies double revenue for three consecutive years and created training and certification curriculum for marketing leaders through Pragmatic Institute.
Jan 2011 - Jan 2014
Digital Media Strategist & Copywriter
eStound
Built campaign strategy, messaging, and digital programs across B2B and consumer accounts, laying the foundation for later work in growth leadership, operations, and go-to-market systems.
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