Proof

Case studies with operating receipts.

Four examples of the same pattern: find the constraint, rebuild the system, and keep the proof close to the work.

[01]Selected work/ proof page · four dossiers

TruNorth AdvisorsVP of Growth / Operating growth

$1.2M to $2.5M ARR, with growth systems built to operate.

Built the GTM, sales and marketing stack, AI automation, and pipeline rhythm across B2B technology, cybersecurity, e-commerce, and physical-operations clients.

dossier 01 · slug trunorth-advisors · verified · canonical fact sheet

receipt · before → afterTruNorth

$1.2M$2.5M ARR

arr, start of engagement$1.2M

arr, current$2.5M

client portfolio operated6 to 8 accounts

scopeGTM · stack · AI · pipeline

source · canonical fact sheet

REQUORDITPartner-aligned ABM / Hyland ecosystem

687 awareness accounts to 30 meetings booked.

Rebuilt the demand engine, HubSpot dashboard, content workflow, and partner-aligned ABM motion around account-level visibility.

dossier 02 · slug requordit-pipeline-engine · verified · canonical fact sheet

receipt · before → afterREQUORDIT

687 accounts30 meetings

awareness accounts687

mql accounts42

sql accounts26

meetings booked30

source · canonical fact sheet

Hidden Door Store / Creative Home EngineeringOperator / Commerce and physical ops

3x pipeline growth across commerce and custom physical operations.

Built the sales and marketing stack front to back, including HubSpot, e-commerce visibility, and operational reporting.

dossier 03 · slug hds-che-revenue-growth · verified · canonical fact sheet

receipt · before → afterHDS / CHE

3x pipeline$3.66M sales

hds net sales$3.66M · +56%

hds orders / products sold+63% / +192%

che invoiced, 2025$1.92M

che invoiced, 2024$1.78M

source · canonical fact sheet

PhosphorusCybersecurity GTM / Prior to acquisition by Dragos

-23% CAC with AI lead scoring and a qualification agent.

Supported GTM prior to acquisition by Dragos with AI scoring, an ElevenLabs/Twilio qualification agent, and faster marketing-sourced deal velocity.

dossier 04 · slug phosphorus-gated-growth · verified · canonical fact sheet

receipt · before → afterPhosphorus

154 days~100 days

cac-23%

close time, sales-sourced154 days

close time, marketing-sourced~100 days

toolingAI scoring · voice agent

source · canonical fact sheet

Rubber stamp beside a blue check impression on a report stack — fig 02c · a stamped report · analog-office series

Why receipts

The number is the claim. The receipt is the check.

Every figure on this page traces to the canonical fact sheet. When a metric can't be checked, it doesn't ship. That's the same standard the operating platform holds the work to.

[02]Receipts/ canonical fact sheet

TruNorth Advisors

$1.2M to $2.5M ARR

TruNorth operating growth

Built GTM, sales/marketing stack, AI automation, and pipeline strategy across 6 to 8 B2B technology, cybersecurity, e-commerce, and physical-operations clients.

VP of Growth

HDS/CHE

HDS/CHE pipeline growth

Built the sales and marketing stack front to back, including HubSpot, across Hidden Door Store and Creative Home Engineering.

Commerce and custom physical ops

Hidden Door Store

$3.66M

HDS net sales

Hidden Door Store produced $3.66M net sales, up 56%, with orders up 63% and products sold up 192%.

+56% net sales

Creative Home Engineering

$1.92M

CHE invoiced

Creative Home Engineering invoiced $1.92M in 2025, following $1.78M invoiced in 2024.

2025 invoiced

REQUORDIT

687

REQUORDIT partner-aligned ABM

687 awareness accounts, 42 MQL accounts, 26 SQL accounts, and 30 meetings booked in the Hyland partner ecosystem.

Awareness accounts

Phosphorus

-23% CAC

Phosphorus GTM

Cut CAC 23% and moved marketing-sourced close time to about 100 days versus 154 days for sales-sourced opportunities.

Prior to acquisition by Dragos

The shortest way in

Bring me the GTM system you need to audit.

Start with a real constraint, a real motion, and a real target. The first conversation is about where the operating proof breaks down.

Talk about the system Call the live AI agent

Case studies with operating receipts.

$1.2M to $2.5M ARR, with growth systems built to operate.

687 awareness accounts to 30 meetings booked.

3x pipeline growth across commerce and custom physical operations.

-23% CAC with AI lead scoring and a qualification agent.

The number is the claim. The receipt is the check.

TruNorth operating growth

HDS/CHE pipeline growth

HDS net sales

CHE invoiced

REQUORDIT partner-aligned ABM

Phosphorus GTM

Bring me the GTM system you need to audit.

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