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Greg Bond
Proof

Case studies with operating receipts.

Four examples of the same pattern: find the constraint, rebuild the system, and keep the proof close to the work.

[01]
01
B2B advisory firmVP of Growth / Operating growth

$1.2M to $2.5M ARR, with growth systems built to operate.

Built the GTM, sales and marketing stack, AI automation, and pipeline rhythm across B2B technology, cybersecurity, e-commerce, and physical-operations clients.

dossier 01 · slug b2b-advisory-operating-growth · verified · canonical fact sheet

receipt · before → afterB2B advisory firm
$1.2M$2.5M ARR
arr, start of engagement$1.2M
arr, current$2.5M
client portfolio operated6 to 8 accounts
scopeGTM · stack · AI · pipeline

source · canonical fact sheet

02
Document automation companyPartner-aligned ABM / Enterprise software ecosystem

687 awareness accounts to 30 meetings booked.

Rebuilt the demand engine, HubSpot dashboard, content workflow, and partner-aligned ABM motion around account-level visibility.

dossier 02 · slug document-automation-pipeline-engine · verified · canonical fact sheet

receipt · before → afterDocument automation company
687 accounts30 meetings
awareness accounts687
mql accounts42
sql accounts26
meetings booked30

source · canonical fact sheet

03
Commerce and physical-operations businessesOperator / Commerce and physical ops

3x pipeline growth across commerce and custom physical operations.

Built the sales and marketing stack front to back, including HubSpot, e-commerce visibility, and operational reporting.

dossier 03 · slug commerce-physical-ops-revenue-growth · verified · canonical fact sheet

receipt · before → afterCommerce and physical operations
3x pipeline$3.66M sales
net sales$3.66M · +56%
orders / products sold+63% / +192%
invoiced, 2025$1.92M
invoiced, 2024$1.78M

source · canonical fact sheet

04
Cybersecurity companyCybersecurity GTM / Prior to acquisition

-23% CAC with AI lead scoring and a qualification agent.

Supported GTM prior to acquisition with AI scoring, an ElevenLabs/Twilio qualification agent, and faster marketing-sourced deal velocity.

dossier 04 · slug cybersecurity-gated-growth · verified · canonical fact sheet

receipt · before → afterCybersecurity company
154 days~100 days
cac-23%
close time, sales-sourced154 days
close time, marketing-sourced~100 days
toolingAI scoring · voice agent

source · canonical fact sheet

Rubber stamp beside a blue check impression on a report stack
fig 02c · a stamped report · analog-office series
Why receipts

The number is the claim. The receipt is the check.

Every figure on this page traces to the canonical fact sheet. When a metric can't be checked, it doesn't ship. That's the same standard the operating platform holds the work to.

[02]

B2B advisory firm

$1.2M to $2.5M ARR

B2B advisory operating growth

Built GTM, sales/marketing stack, AI automation, and pipeline strategy across 6 to 8 B2B technology, cybersecurity, e-commerce, and physical-operations clients.

VP of Growth

Commerce and physical-operations businesses

3x

Commerce and physical-operations pipeline growth

Built the sales and marketing stack front to back, including HubSpot, across specialty e-commerce and custom physical-operations businesses.

Commerce and custom physical ops

Specialty e-commerce company

$3.66M

Specialty e-commerce net sales

A specialty e-commerce business produced $3.66M net sales, up 56%, with orders up 63% and products sold up 192%.

+56% net sales

Custom physical-operations company

$1.92M

Custom physical-operations invoiced

A custom physical-operations business invoiced $1.92M in 2025, following $1.78M invoiced in 2024.

2025 invoiced

Document automation company

687

Partner-aligned ABM

687 awareness accounts, 42 MQL accounts, 26 SQL accounts, and 30 meetings booked in an enterprise software partner ecosystem.

Awareness accounts

Cybersecurity company

-23% CAC

Cybersecurity GTM

Cut CAC 23% and moved marketing-sourced close time to about 100 days versus 154 days for sales-sourced opportunities.

Prior to acquisition

The shortest way in

Bring me the GTM system you need to audit.

Start with a real constraint, a real motion, and a real target. The first conversation is about where the operating proof breaks down.

Stay in the loop

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