The Growth Problem
Phosphorus needed stronger GTM leverage and faster qualification before its later acquisition by Dragos.
The work supported GTM with AI lead scoring, an ElevenLabs/Twilio qualification agent, and tighter measurement around CAC and deal velocity.
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The Strategic Fix
Execution
- Built AI lead scoring support.
- Shipped an ElevenLabs/Twilio qualification agent.
- Improved marketing-sourced deal velocity visibility.
The Outcome
The work cut CAC 23% and moved marketing-sourced close time to about 100 days.
-23%
CAC
~100 days
Marketing-sourced close time
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